MIDO

When it comes to antique timepieces, Mido is one of the first names that comes to mind. Mido is still a popular choice among watch collectors throughout the world. Throughout its almost 80-year existence, Mido has been a name to be reckoned with, producing watches for watch enthusiasts and discriminating users. It focuses on timepieces in the mid-price category that are unique and out of the ordinary. Mido takes pleasure in producing classic timepieces.

Mido has an almost 90-year history dating back to 1918, when the firm was founded. George G. Schaeren founded Mido in Biel, Switzerland, on November 11, 1918. Mido is a Latin phrase that refers to the act of measuring. Mido has been at the forefront of technological innovation and timeless design since its foundation.

Following the company's founding, Mido advanced both technologically and artistically throughout the next few decades. While technological advances were marked by innovations such as the first automatic watch, the first watch with unbreakable springs, the first center chronograph, the world's most powerful winding mechanism, and the world's smallest ladies' watch hall, Mido's collaboration with luxury brands resulted in unique and appealing designs such as the Mido Bugatti.

Mido introduced the Multifort model in 1934, which was the first self-winding watch on the market. The release of this automatic watch to the market for the first time was a watershed moment in Mido's history. Shock resistance, anti-magnetic resistance, and water resistance were all firsts at the time. In the same year, Mido launched watches with indestructible springs, marking another another milestone. This was also the first time such springs had been offered to the market by any manufacturer.

In 1945, Mido was the first to create the center chronograph (a watch with all of the hands grouped in the middle). The business unveiled the world's most powerful winding mechanism in 1954. Mido was credited with creating the world's smallest ladies' watch in 1967.

With so many firsts under its belt and a long history of invention, it's no surprise that Mido was at the forefront for decades. Mido's first automatic, anti-magnetic, and water-resistant watch dominated the market for more than three decades, until the 1960s. The Mido Robot, another type, was a symbol of toughness in the 1950s. So much so that the Mido Robot and its exploits became the subject of a popular comic strip of the time.

In 1959, Mido released the Commander model. This was the first single shell watch, and it was a curiosity at the time. The single shell casing changed the industry and dramatically increased the life duration of timepieces. The Mido Commander has endured to this day, and it is one of the most well-known watches, with various distinct variants. An 18-karat gold model is one of the models included in this collection. Chronographs and COSC-certified chronometers are also available.

Mido created the Aquadura Crown Sealing technology in 1970, a breakthrough that cemented its position as the king of waterproof watches. The Aquadura crown sealing system employs a natural cork that has been processed and sculpted to assure water resistance. This is used to seal the crown, which is the area of the tooth that is most vulnerable to water leakage.

The Mido World Timer was launched in the 1990s. This was a useful watch that could display the local time in any location on the globe. To show the local time in that city, the user simply moved the concerned city to the 12 o'clock position and pressed the crown.

Mido is now a member of the Swatch group, a thriving company with over 150 manufacturing facilities throughout the world. The majority of the manufacturing facilities are located in Switzerland, with the remainder being in France, Italy, Germany, Thailand, Malaysia, and China. Omega, Longines, Rado, and many other brands are owned by the Swatch Group.