CHOPARD

Chopard's journey begins in the Swiss town of Sonvilier in the year 1860. In the same year, Louis Ulysse Chopard, a farmer's son, started a workshop where he made mechanical watch movements. Chopard realized that completely finished timepieces were worth a lot more money than simply their components as time went on, so he founded the L.U.C manufacturing firm and began making watches.

Chopard's ultra-thin watches quickly gained popularity as a result of their superb craftsmanship, and it wasn't long before he was selling his products throughout Scandinavia. Customers looking for a watch wanted it to be reliable, high-quality, and precise, and Chopard's chronometers and pocket timepieces delivered in spades.

Chopard's early achievements included being one of the official watch providers for Tir Fédéral and the Swiss Railways. Chopard's status as one of the top watchmakers of his day was cemented by these significant assignments.

After Louis Ulysse Chopard's death in 1915, the firm was passed down to his son Paul-Louis and grandson Paul-Andre. The business relocated to Chaux-de-Fonds in 1921.

In 1937, the firm relocated to Geneva. The firm employed 150 individuals at the time. The decision was made since the only option to obtain the coveted Geneva Seal certification was for the watches to be made in Geneva. From then on, the company's pocket watches and ladies' wristwatches, which had grown to 150 employees, were moved to Geneva.

This allowed the company's movements to be certified with the Geneva Seal, which is only given to watch movements created in the Canton of Geneva. In 1943, Paul-André took over the firm. His son Paul-Louis and grandson Paul-André took over the business. We awarded the Geneva Seal to a firm that specialized in pocket watches and women' wristwatches. The Geneva Seal is regarded the gold standard of movement approvals.

In 1963, Paul-André Chopard sold the company to Karl Scheufele III, a German timepiece and goldsmith. The Chopard plant relocated to Meyrin-Geneva under Scheufele's leadership. It was there, in 1976, that the business began producing watches with its now-famous free-floating diamond behind sapphire glass design. The company didn't start making watches with its signature free-floating diamond behind sapphire glass until the 1980s, when it began offering diamond jewelry for ladies and sports watches for men. In 1976, the company began making watches with its signature free-floating diamond behind sapphire glass. In the 1980s, the firm began producing men's sports watches and women's diamond jewelry.

In 1996, Chopard developed its own production plant in Fleurier, Neuchâtel. When the firm celebrated its 150th anniversary in 2010, sales were anticipated to be €550 million, with roughly half of it coming from watch sales. Approximately 100 Chopard stores were operational across the world at the time. The Cannes Film Festival (since 1988), the Mille Miglia motor rally (since 1998), and the Historic Grand Prix of Monaco (since 2002 as the event's official timekeeper). Chopard launched a limited edition Palme D'or with ethical diamonds to commemorate the 70th anniversary of Chopard's collaboration with the Cannes Film Festival. These long-standing ties demonstrate beyond a shadow of a doubt that Chopard's firm principles, like their goods, have stood the test of time.

Ethics plays a significant role in the brand's ideology. Chopard has used a closed-loop system since 1978, which allows them to recycle up to 70% of their metal trash. This implies that, rather than relying on newly produced gold, the corporation can mostly rely on its existing supply. Chopard has been using ethically mined, sustainable gold in its products since 2013.

Chopard watches and jewelry are sought after by celebrities from all over the world.

Here are a few significant examples:

At the 21st annual Elton John Aids Foundation Academy Awards watching party, Elton John wore Chopard.

Chopard was a co-sponsor of the event, which raised $6 million for the cause.

At the 86th Academy Awards, Matthew McConaughey wore a Chopard L.U.C. xP in white gold.

At the same occasion, Bradley Cooper wore a Chopard L.U.C.1937 classic.

Rihanna (who teamed with a Chopard in 2017 to develop her own jewelry line inside the company), Susan Sarandon, Kate Winslet, and others are among the A-listers who have been known to wear Chopard jewelry.

Among them are Jennifer Lawrence, Cate Blanchett, Cara Delevingne, and Julianne Moore, to name a few.

The Chopard Diamond Award, which is given to music artists who have sold over 100 million records, is also noteworthy. The Prince of Monaco bestows the coveted prize at the World Music Awards. Rod Stewart, Mariah Carey, and Michael Jackson have all received the award in the past.

With its high-end jewelry and timepieces, the company now has a global following. Rings, pendants, necklaces, earrings, bracelets, and a special engagement section are all part of the Chopard jewelry collection. Accessories like as leather goods, eyewear, and scent have also been added to the brand.

Chopard is still known for its timepieces, which come in a variety of designs and are made of the best quality materials. Chopard is without a doubt a brand highly recognized and appreciated for their watch artistry, from automatic to manual, quartz to diamond, casual to luxurious.